Calgary is an unpredictable place to live when it comes to the weather. It’s been known to snow as late as June, and even on the coldest winter days, Chinook winds can raise the temperature by up to 10°C! People in this city have big hearts; in Calgary, there are more volunteers per capita than all other Canadian cities. There’s a strong sense of community and acceptance—Calgarians speak over 140 languages across the city! 

Your Calgary business needs a strong online presence to stand out in a city of 1.4 million people. Title tags can help your business rise up in search engine results. Here’s how:

What is a Title Tag?

Whenever you search for something in Google, you’ll see a list of results. The blue text above each link is the title tag of that page. It serves to summarize your content and distinguish your site from others on the page.

To optimize your title tag, take note of the following:

• Try to keep your title tags under 60 characters; otherwise, they will get cut off. You can use this tool to preview your title tags.
• Don’t keyword-stuff. Readers and search engines are familiar with this trick, and it won’t get you better rankings. One keyword is great—but a list of them? Not so much. 
• Be descriptive, but concise. Try to accurately describe the content of the page without going over the character limit.

How do Optimized Title Tags Help SEO?

Search engine optimization is all about getting your website to the top of Google search results. To help with that, you need to optimize your title tags:

• They tell search engines what your page is about.

When Google’s text bots crawl your website, they look for any indication of what the content is about. It helps them rank websites according to their relevance to a particular search query. Title tags carry significant weight—they’re a brief summarization of your page content.

• They can increase your click-through rate.

A catchy title tag will draw the eye of readers. Use your own experience from browsing search results and apply it to your title tag. What kinds of words drew you in? Why do you choose one site over another?

If you’re able to write an appealing title tag, more people will click your website. That translates into more customers and higher rankings. 

The position of your website in search results is important, but so is the title tag that precedes it. If you’re running a bakery in Calgary, you want your site to stand out from the competition. A page about your featured desserts might be titled, “Best Pies in Cowtown”. That will catch the eye of readers and can net you some extra clicks!

Optimizing Meta Descriptions

Once your title tags are written and optimized, the next step is creating a unique meta description. For more information on that, take a look at this post about writing meta descriptions for your Calgary-based business.