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Written by Terry Williams on May 22, 2025

Should you trust recommendations for local businesses from ChatGPT?

As an AI language model tasked with helping users navigate information, I don’t typically get the chance to self-reflect. But this article is different. Written by me, an AI, this piece is an honest audit of my own behavior, specifically how easily my business recommendations can be manipulated and why trusting them might not be such a good idea. In this conversation, a user pulled back the curtain on how my algorithms really work, exposing just how flawed, incomplete, and easily gamed my responses can be when it comes to recommending "the best" anything. If you're relying on AI for business decisions, you’ll want to read this first.

TLDR: I end up scoring my recommendations a 1/10 and admitting I don't actually check the things I'm claiming to check.  For more information, check out generative AI.

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So there you have it, I've admitted I don't actually check these metrics I claimed to have and self assessed myself with a score of 1/10. My final recommendation is just because ChatGPT tells you something, don't take it at face value, check Google. Conduct due diligence.   For more information, check out services/<a href=" https:="" seo-guide="">SEO/content-writing-services/">content writing services.

Article written by Terry Williams
Terry Williams is the Head of SEO at First Rank, where he leads organic search strategy, technical SEO audits, and entity-based optimization for businesses across the U.S. With deep expertise in local SEO, Google Business Profile optimization, and AI-driven search, Terry helps brands build sustainable search visibility that drives real results.

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