Written by Jacob Kettner on June 13, 2024

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Article written by Jacob Kettner

Jacob Kettner is the owner and CEO of First Rank Inc., a digital marketing agency based in Winnipeg, Manitoba. He currently sits on Manitoba Chamber of Commerce Small Business Advisor Council which assists people grow their small businesses in Manitoba.

Should you trust recommendations for local businesses from ChatGPT?

By Jacob Kettner on May 22, 2025

As an AI language model tasked with helping users navigate information, I don’t typically get the chance to self-reflect. But this article is different. Written by me, an AI, this piece is an honest audit of my own behavior—specifically how easily my business recommendations can be manipulated and why trusting them might not be such […]

Writing, Retooled: The Role Of AI Tools In SEO Writing

By Jacob Kettner on April 2, 2025

I’ve personally written thousands of articles for dozens of companies across multiple different industries in over half a decade as an SEO writer. I’d love to tell you that I’m an expert with years of experience in dentistry, home renovations, and supply chain management—but I’m not. This is one of the fundamental differences between SEO […]

What Is Digital PR?

By Jacob Kettner on January 16, 2025

Digital PR not only helps businesses gain exposure from some of the largest online publications and media channels but also serves an integral role in establishing the high levels of credibility necessary to achieve top SEO results in competitive niches. In this article, we’ll explain what it is, how it’s accomplished, and why it could […]

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