Google Shopping Ads That Drive Sales

Stop wasting ad spend on underperforming campaigns. Our Google Shopping Ads experts optimize product feeds, bidding strategies, and campaign structure to maximize ROAS and scale your e-commerce revenue.

Free Shopping Ads Audit

450%

Average ROAS

10M+

Products Optimized

98%

Feed Accuracy

0M+

Ad Spend Managed

What Our Clients Say

5.0★★★★★50+ reviews

David Martinez

2 months ago

★★★★★

Our ROAS went from 250% to 520% in 3 months with First Rank. They completely restructured our Shopping campaigns and optimized our product feed. Best investment we made this year.

Emily Thompson

1 month ago

★★★★★

We were struggling with disapproved products and low visibility. First Rank fixed our feed issues and got us ranking for high-intent keywords. Sales tripled in 6 months.

Robert Kim

3 weeks ago

★★★★★

These guys know Google Shopping inside and out. Our cost per acquisition dropped 40% while sales volume doubled. Their feed optimization alone was worth the entire fee.

Why Google Shopping Ads Work for E-Commerce

Google Shopping Ads put your products directly in front of buyers who are ready to purchase. With product images, prices, and ratings visible before the click, you attract high-intent customers and waste less budget on unqualified traffic. When managed correctly, Shopping campaigns deliver the highest ROAS of any paid channel.

Our Shopping Ads Services

Product Feed Optimization

We optimize titles, descriptions, categories, and attributes to match Google's quality guidelines and maximize visibility for high-intent searches.

Campaign Structure & Bidding

Strategic campaign segmentation by product performance, margins, and conversion rates. Smart bidding strategies that maximize profitability, not just clicks.

Feed Automation & Maintenance

Automated feed updates, error monitoring, and compliance checks. We catch disapprovals before they impact your sales.

Google Merchant Center Management

Complete GMC setup and optimization. We handle product verification, policy compliance, and feed troubleshooting so you stay approved.

Performance Max Campaigns

Leverage Google's AI-driven Performance Max to expand reach across Search, Display, YouTube, and Discover while maintaining profitability.

Conversion Tracking & Analytics

Accurate tracking of revenue, ROAS, and customer lifetime value. Data-driven insights that inform every optimization decision.

Our Shopping Ads Process

1. Shopping Ads Audit

We audit your existing campaigns (if any), product feed, Merchant Center account, and tracking setup. This reveals quick wins and long-term opportunities to improve ROAS.

2. Feed Optimization

We optimize product titles, descriptions, categories, and custom labels following Google's best practices. Better data quality = better ad performance and lower CPCs.

3. Campaign Launch & Structure

We segment campaigns by product category, margin, and performance. High-performers get priority budgets. Low-performers get tested and optimized or paused. Smart bidding strategies maximize profit, not vanity metrics.

4. Ongoing Optimization

Weekly bid adjustments, negative keyword additions, feed updates, and A/B testing. We continuously refine campaigns based on conversion data and seasonal trends.

5. Scaling & Expansion

Once we hit consistent profitability, we scale winning campaigns and expand into Performance Max, YouTube Shopping, and remarketing. Sustainable growth, not short-term spikes.

Get Your Free Audit

Why Most Shopping Ads Fail

Google Shopping looks simple—upload products, set bids, watch sales roll in. But most e-commerce businesses waste thousands on poorly structured campaigns:

Bad Feed Quality: Generic titles, missing attributes, and incorrect categories tank your Quality Score and visibility.
No Segmentation: Throwing all products into one campaign means best-sellers subsidize losers. You waste budget on products that don't convert.
Wrong Bidding Strategy: Manual CPC or Target ROAS without proper conversion tracking leads to overpaying for clicks or missing profitable sales.
Ignoring Negative Keywords: Without search term analysis, you burn budget on irrelevant searches like "free," "how to," or competitor brand names.

We fix these issues in week one. Our feed optimization alone typically improves impression share by 30-50%. Add proper campaign structure and smart bidding, and ROAS jumps 200-400% within 90 days.

Whether you sell on Shopify, WooCommerce, BigCommerce, or custom platforms, we integrate seamlessly with your stack. Need help with e-commerce SEO to drive organic traffic alongside paid? We do that too.

Why Choose First Rank for Shopping Ads?

Start Your Campaign

We're not a generalist PPC agency. We specialize in e-commerce and Shopping campaigns. Here's what sets us apart:

E-commerce specialists—we live and breathe product feeds and ROAS optimization

Certified Google Partners with millions in Shopping Ads spend managed

Feed automation tools that save you hours and catch errors before Google does

Transparent reporting—see exactly where every dollar goes and what it returns

Month-to-month contracts—we earn your business every month, not lock you in

Dedicated account manager who knows your products and margins inside-out

Meet Your Shopping Ads Team

Your campaigns are managed by Google Ads certified specialists with 10+ years of e-commerce PPC experience. We're not offshore contractors or AI bots—we're a US-based team obsessed with driving profitable growth.

Shopping Ads FAQs

How much should I budget for Google Shopping Ads?

Start with at least $1,500-$3,000/month to gather meaningful data and test campaigns. Smaller budgets can work for niche products, but you need volume to optimize effectively. We recommend scaling budget as ROAS improves.

What's a good ROAS for Shopping campaigns?

It depends on your margins. A good ROAS is one that delivers profitable growth after ad costs and product costs. For most e-commerce businesses, 300-500% ROAS is healthy. We optimize for profit, not arbitrary ROAS targets.

How long does it take to see results?

You'll see initial sales within days of launching. Meaningful performance improvements typically happen within 30-60 days as we gather conversion data and optimize bids, feed, and structure. Peak performance usually hits around 90 days.

Do you work with Shopify / WooCommerce / BigCommerce?

Yes! We work with all major e-commerce platforms. We integrate directly with your product catalog via Google Merchant Center or third-party feed tools like DataFeedWatch or GoDataFeed.

What if my products keep getting disapproved?

Product disapprovals are usually due to policy violations, missing data, or incorrect categorization. We audit your feed, fix compliance issues, and set up monitoring to catch problems before they impact your campaigns.

Can you help with Performance Max campaigns?

Absolutely. Performance Max uses your Shopping feed to serve ads across Google's network. We manage PMax campaigns alongside traditional Shopping to maximize reach while maintaining profitability.

Ready to Scale Your E-Commerce Sales?

Get Your Free Shopping Ads Audit