Our cart abandonment rate was killing us. First Rank implemented remarketing campaigns that recovered 30% of abandoned carts. The ROI was immediate—these campaigns pay for themselves 10x over.
Remarketing was the missing piece of our marketing strategy. First Rank created segmented campaigns that brought visitors back at different stages. We're now converting 3x more leads than before.
We were skeptical about remarketing, but First Rank proved its value immediately. Their campaigns are smart, targeted, and deliver incredible ROI. Best decision we made for our ad budget.
We segment your audience based on behavior: cart abandoners, product viewers, blog readers, pricing page visitors, and past customers. Each segment gets tailored messaging that matches their intent and stage in the buyer journey.
We install tracking pixels (Google Ads, Facebook Pixel, LinkedIn Insight Tag) to build remarketing audiences. We track key actions: page views, add-to-cart events, form submissions, and purchases. This data powers segmentation and optimization.
We create ad creative tailored to each audience segment: cart abandoners see product reminders with incentives, blog readers see educational content, past customers see upsell offers. Messaging matches where they are in the funnel.
We launch campaigns across Google Display, YouTube, Search, Facebook, Instagram, and LinkedIn. We monitor performance daily, adjust bids, test ad variations, and refine audience segments based on conversion data.
Monthly reports show performance by audience segment: impressions, clicks, conversions, and ROI. We identify high-performing segments, test new audiences, and continuously improve campaign performance.
Remarketing campaigns consistently outperform cold traffic campaigns. Here's why:
You're targeting people who already know your brand and showed interest. They're not cold prospects—they're warm leads who just need a reminder or an incentive to convert. This means higher click-through rates, higher conversion rates, and lower cost-per-acquisition.
Remarketing audiences are smaller and more targeted than broad cold traffic campaigns. Lower competition means lower CPCs. You're paying less per click while getting better-quality traffic.
People need 7-10 touchpoints before they buy. Remarketing provides those touchpoints automatically. Every time they see your ad, your brand stays top-of-mind, building trust and familiarity until they're ready to convert.
E-commerce sites lose billions to cart abandonment. Remarketing campaigns recover 20-30% of abandoned carts by reminding shoppers what they left behind and offering incentives (free shipping, discounts). It's low-hanging fruit with massive ROI.
Your existing customers are your most valuable audience. Remarketing campaigns can promote new products, cross-sell related items, and re-engage inactive customers. The cost to sell to an existing customer is 5x lower than acquiring a new one.
We've managed remarketing campaigns for e-commerce brands, SaaS companies, professional services, and local businesses. Whether you're recovering abandoned carts or re-engaging past customers, we have the expertise to maximize your ROI. Learn more about our Google Ads management or explore our e-commerce SEO services.
Your campaigns are managed by PPC specialists who've spent years optimizing remarketing strategies. We know how to segment audiences, write compelling ad copy, and optimize campaigns for maximum conversions.
