LSAs changed our entire business. We went from $500/month in PPC costs to only paying for qualified leads. Our phone rings constantly and every call is a potential customer. ROI is incredible!
Best decision we made. First Rank set up our LSA account and got us Google Guaranteed in 2 weeks. Now we're at the top of every search with that green checkmark. Leads are pouring in!
We tried Google Ads for years with mixed results. LSAs are a game-changer—pay per lead, not per click. First Rank manages everything and we just focus on closing the jobs. Highly recommend!
First, we verify your business is eligible for LSAs (must be a local service business with proper licensing and insurance). Then we create your LSA account, upload all required documents, and submit for Google Guaranteed verification. Most businesses are approved within 1-2 weeks.
We handle all the tedious paperwork: license verification, insurance certificates, background check coordination, and business profile setup. You just provide the documents—we do the rest.
Your LSA profile is your storefront. We optimize every element: business name, description, service areas, hours, photos, and service categories. Choosing the right categories is critical—too broad and you waste money on unqualified leads; too narrow and you miss opportunities.
We also optimize your booking preferences: do you want calls, messages, or both? What's your availability? We tailor everything to match how your business actually operates.
LSAs work on a pay-per-lead model with weekly budgets. We set conservative starting budgets, monitor performance, and scale up as we prove ROI. We also adjust bids for different service types—emergency services typically convert better and justify higher bids.
We track which service categories and zip codes generate the best leads, then reallocate budget accordingly. This ensures you're not wasting money on low-value leads.
LSA rankings are influenced by your Google review count and rating. Businesses with 50+ reviews and 4.5+ ratings get priority placement. We implement a review generation system: automated follow-ups after completed jobs, QR codes for easy review submission, and professional response to all reviews.
More reviews = higher rankings = more leads. It's a virtuous cycle.
Not all leads are created equal. We monitor every incoming call and message, tracking duration and customer intent. If you receive spam calls, wrong service area requests, or robocalls, we dispute them with Google to get your money back.
We also provide weekly reports showing: total leads, cost per lead, conversion rate, disputed leads, and ROI. You always know what's working and what's not.
If you've been running Google Ads, you know the frustration: paying $10-50 per click, watching your budget drain on tire-kickers who never call, and competing with national chains that can outspend you 10:1. LSAs solve all of this.
With traditional PPC, you pay every time someone clicks your ad—regardless of whether they call, convert, or even load the page. With LSAs, you only pay when a customer calls or messages you directly. No more budget bleed from accidental clicks or competitors clicking your ads.
LSAs appear above Google Ads, above the Map Pack, above organic results. Your business is literally the first thing customers see when they search for your services. And with the 'Google Guaranteed' badge, you instantly stand out from competitors.
The Google Guaranteed badge is a massive trust signal. It tells customers that Google has verified your business, checked your licenses and insurance, and will cover up to $2,000 if something goes wrong. This level of trust means customers are more likely to call you first—and more likely to hire you.
Our clients consistently see 50-70% lower cost per acquisition with LSAs compared to traditional Google Ads. You're paying for intent, not traffic. Every lead has already decided they need your service—they're just choosing which business to hire.
LSAs are designed specifically for local service businesses: plumbers, electricians, HVAC, locksmiths, cleaners, landscapers, pest control, and more. If you're a service business that serves a specific geographic area, LSAs are your best marketing investment.
Combine LSAs with our local SEO services and Google Maps optimization for maximum local visibility. When you dominate LSAs, the Map Pack, and organic results, competitors can't compete.
Your LSA campaign is managed by certified PPC specialists with years of experience in local lead generation. We know how to navigate Google's verification process, optimize profiles for maximum visibility, and generate high-quality leads that actually convert into customers.
