First Rank completely transformed our Google Ads performance. They cut our cost-per-lead by 60%, improved our Quality Scores, and tripled our conversion rate. Best PPC agency we've ever worked with.
We were burning money on Google Ads with terrible ROI. First Rank restructured our campaigns, improved our ad copy, and optimized our landing pages. Now we're getting 5x more qualified leads for the same budget.
Professional, transparent, and results-driven. They send weekly reports showing exactly where our money is going and what results we're getting. Our ROAS went from 2:1 to 8:1 in just 4 months.
We start with a comprehensive audit: keyword analysis, competitor research, account structure review, Quality Score assessment, and landing page evaluation. This reveals inefficiencies, wasted spend, and opportunities to improve ROI.
We restructure campaigns for optimal performance: organize ad groups by theme, write high-converting ad copy, implement negative keywords to block bad traffic, and optimize bids based on performance data. Every element is designed to maximize Quality Score and lower CPC.
Ads are only half the equation. We audit your landing pages for conversion rate optimization: clear headlines, compelling copy, strong CTAs, fast load times, and mobile responsiveness. Better landing pages = higher Quality Scores and more conversions.
PPC is never "set it and forget it." We continuously test ad copy variations, adjust bids, refine targeting, add negative keywords, and optimize underperforming campaigns. Monthly reports show progress, insights, and recommendations.
You'll always know where your money is going and what results you're getting. Weekly dashboard updates, monthly strategy calls, and full access to your Google Ads account. No hidden metrics, no smoke and mirrors—just data-driven results.
Google makes it easy to start advertising, but most businesses waste thousands before realizing they're doing it wrong. Here's why:
Broad match keywords drain budgets on irrelevant searches. Without proper keyword research and negative keyword lists, you're paying for clicks from people who'll never buy. We use exact match, phrase match, and carefully managed broad match to reach the right audience without wasting spend.
Quality Score determines your ad rank and cost-per-click. Low Quality Scores mean you pay more for worse positions. We optimize ad relevance, landing page experience, and expected CTR to achieve Quality Scores of 7-10, dramatically lowering costs.
Generic ads get generic results. Your ad copy needs to speak directly to searcher intent, highlight unique value propositions, and include compelling CTAs. We write ad copy that stands out and drives clicks from qualified prospects.
If you're not tracking conversions, you're flying blind. We implement comprehensive conversion tracking (form submissions, phone calls, purchases) so every dollar spent is tied to measurable results. This data drives optimization and proves ROI.
Google Ads requires constant monitoring and optimization. Competitors adjust bids, search trends shift, and new keywords emerge. We actively manage campaigns daily, testing variations, adjusting bids, and responding to performance changes.
We've managed over $5M in ad spend across industries: home services, e-commerce, SaaS, professional services, and healthcare. Whether you're spending $1,000 or $100,000 per month, we have the expertise to maximize your ROI. Explore our broader SEO services or learn about our remarketing strategies.
Your campaigns are managed by Google Ads certified specialists with 10+ years of experience. We're US-based PPC experts who live and breathe paid search—not generalists juggling 20 marketing channels.
