Managing SEO for our 47 franchise locations was a nightmare until First Rank. They built a scalable system that gets every location on the first page of Google Maps. Each franchisee sees more leads, and corporate has full visibility into performance.
We needed a partner who understood the unique challenges of franchise SEO—brand consistency, local customization, and preventing locations from competing against each other. First Rank nailed it. Every location is thriving.
Best franchise SEO investment we've made. They optimized all 120 GBP profiles, built local landing pages, and implemented a review generation system. Each location now gets 3-5x more calls than before.
We audit your entire franchise network: site architecture, GBP profiles, local landing pages, citation consistency, and competitive positioning. This reveals technical issues, quick wins, and a roadmap for scaling SEO across all locations.
We implement the technical foundation: multi-location site architecture, templated landing page systems, bulk GBP optimization tools, and centralized reporting dashboards. This infrastructure scales whether you have 10 or 500 locations.
Deploy optimizations across the network: optimize GBP profiles, create local landing pages, build citations, and launch review generation campaigns. Changes happen at scale, not one location at a time.
Balance brand consistency with local relevance. We customize content for each market (local keywords, neighborhood names, service areas), while keeping brand messaging and design consistent. No duplicate content, no internal competition.
Monitor performance across the network, respond to reviews, update GBP posts, optimize underperforming locations, and report to corporate and franchisees. Dedicated account team and Slack support keep everyone aligned.
Franchise SEO solves unique challenges that single-location businesses never face:
When your franchise locations compete against each other in search results, nobody wins. Customers get confused, Google doesn't know which location to rank, and leads get diluted. We implement geographic targeting, structured data, and content strategies that ensure each location ranks in THEIR market without stepping on each other's toes.
Corporate wants consistent branding. Franchisees want local customization that resonates with their market. We balance both: templated designs and messaging ensure brand consistency, while local content blocks (service area pages, local keywords, neighborhood names) make each page relevant to its market.
You can't manually optimize 100 Google Business Profiles or write unique content for 100 landing pages. Franchise SEO requires automation, templates, and systems thinking. We build workflows that scale: bulk GBP updates, templated content generation, automated citation building, and centralized reporting.
Franchisees are independent operators. They need to see ROI or they won't participate. We provide location-specific reporting that shows each franchisee their rankings, traffic, and leads. When they see results, they engage—leaving reviews, updating GBP posts, and promoting their landing pages.
We've managed franchise SEO for restaurant chains, home service franchises, retail brands, and healthcare franchises. Whether you're expanding regionally or nationally, we have the systems and experience to scale SEO across your network. Explore our local SEO services or learn about our Google Maps SEO expertise.
Your campaign is managed by SEO specialists with deep experience in multi-location brands. We're not generalists—we specialize in the unique challenges of franchise SEO and know how to scale SEO across hundreds of locations.
