We were hesitant to try Bing Ads, but First Rank convinced us and the results speak for themselves. 40% lower cost per lead than Google, and the quality is just as good. Should have started years ago!
Our Google Ads were maxed out and CPC kept climbing. First Rank set up our Bing campaign and we're now reaching a whole new audience at half the cost. ROI is incredible.
Best decision we made was diversifying beyond Google. First Rank's Bing Ads management brought us consistent leads every week without breaking the bank. Highly professional team.
We start with a comprehensive audit of your current advertising (if applicable) and competitive landscape. We analyze your target audience, identify high-value keywords, and build a campaign strategy designed to maximize ROI. If you're already running Google Ads, we leverage that data to accelerate Bing success.
We set up your Microsoft Advertising account (or optimize your existing one), install conversion tracking, and build out campaigns with tight keyword targeting, negative keywords, and compelling ad copy. Every campaign is structured for maximum Quality Score and lower CPCs.
Once ads are approved, we launch campaigns and monitor performance closely in the first 2 weeks. We catch any issues early, pause underperforming keywords, and double down on winners. This is when we make the biggest impact on efficiency.
After initial data collection, we optimize bids, test new ad copy, refine audience targeting, and expand into new keyword opportunities. The goal is to continuously lower cost per conversion while increasing lead volume.
Every month you receive a detailed performance report showing spend, conversions, ROI, and insights. We review what's working, what's not, and outline the strategy for the next month. You're never in the dark about campaign performance.
Most businesses ignore Bing Ads because they assume it's a distant second to Google. That's a costly mistake. Here's why Bing (Microsoft Advertising) often delivers better ROI:
We've managed hundreds of Bing Ads campaigns across industries—HVAC, legal, healthcare, SaaS, e-commerce, and more. The pattern is clear: businesses that diversify beyond Google see lower acquisition costs and higher overall lead volume.
If you're already running Google Ads, adding Bing is a no-brainer. The setup is similar, keywords overlap, and you instantly tap into a new audience. And if you're worried about managing two platforms, don't be—that's what we're here for.
Your Bing Ads campaigns are managed by Microsoft Advertising certified specialists with years of experience optimizing PPC campaigns. We're not fresh grads following a checklist—we're seasoned experts who've managed millions in ad spend and know how to squeeze every dollar for maximum ROI.
