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First Rank SEO Blog

The Cost of SEO: Bring It In-house or Use An Agency?

By Jacob Kettner on November 10, 2020
As a business, you’re looking for the most cost-effective use of your money—how to get maximum results for the minimum amount of resources. You want to grow your business, boost your website traffic, and generate more leads, all while staying within your marketing budget. Those who want digital marketing for their business can’t overlook search […]
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Ways To Empower Your Sales Funnel With SEO

By Jacob Kettner on November 10, 2020
SEO (search engine optimization) is about making your business rank well in search engines for relevant queries.  There’s a lot to unpack in that sentence. What are relevant queries? Forget (for a moment) long-tail keywords, keyword research, and ever-shifting algorithms. When people use search engines, they’re asking a question or looking for a solution. They […]
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GMB For Calgary Businesses

By Jacob Kettner on October 7, 2020
The fundamentals of search engine optimization (SEO) are perfect for Calgary. Calgary’s a big city with lots of neighbourhoods and many competing businesses. Instead of shouting into the noise in the hopes that someone will hear, SEO allows you to directly target consumers in your area who are actively looking for your products or services. […]
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10 Local SEO Tips For Calgary

By Jacob Kettner on October 7, 2020
Search engine optimization (SEO) is the art and science of getting your site to the top of the search engine results page (SERP) when potential clients are searching for relevant keywords. In other words, it helps you attract customers who are actively looking for your products and services. Those are high-quality leads, and they’ll often […]
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Impact Of Reviews On Rankings, CTR, & Conversions

By Jacob Kettner on October 1, 2020
Let’s face it: we all have off-days sometimes. The problem with that is when it leads to a negative online review. It’s been said that what gets posted on the Internet lasts forever - you don’t want one mistake to represent your entire business, but that’s what happens when you receive a bad review. It […]
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How Does Google My Business Help SEO?

By Jacob Kettner on September 14, 2020
SEO is complex. The number of moving parts that determine how well your website will rank include: Your online presence (websites, social media, etc.) Other people’s perception of you (reviews, social noise, etc.) Other websites’ interactions with you (links, NAP citations, etc.) Google’s constantly changing algorithm ...and more. Google My Business (GMB) is just one […]
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