Written by Terry Williams on April 2, 2020

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Article written by Terry Williams

Terry Williams is the Head of SEO at First Rank, where he leads organic search strategy, technical SEO audits, and entity-based optimization for businesses across the U.S. With deep expertise in local SEO, Google Business Profile optimization, and AI-driven search, Terry helps brands build sustainable search visibility that drives real results.

Why Yelp Hides Reviews (And What You Can Do About It)

By Terry Williams on February 28, 2026

Few things frustrate business owners more than watching positive reviews from real customers disappear into Yelp's "not currently recommended" section. You've earned those reviews. Your customers took time to write them. Yet Yelp's algorithm has decided they don't count toward your overall rating. At First Rank, we've worked with hundreds of local businesses dealing with […]

What is Personal Branding? Build Your Professional Identity

By Terry Williams on February 28, 2026

Your personal brand exists whether you actively manage it or not. It's what people find when they Google your name, what colleagues say about you when you're not in the room, and the reputation that precedes you in professional circles. The question isn't whether you have a personal brand, it's whether you're intentionally shaping it […]

Niche Marketing: What It Is and How to Do It Right

By Terry Williams on February 28, 2026

Trying to market to everyone usually means connecting with no one. Niche marketing flips this approach, instead of casting the widest possible net, you focus on a specific, well-defined segment of the market where you can genuinely excel. This isn't about limiting your potential. It's about concentrating your resources where they'll have the greatest impact. […]

Our New Website is Live!

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